Another Sip of Social Media Kool-Aid Please?

[admin]

Internet Sales Managers struggle to justify investments of time and money in social media. Some dealerships are farming out social media relieving the ISM of yet another task. Do social media gurus justify the investment or are dealers jumping aboard simply because everyone else is doing it?

Social media is the fastest growing area of digital marketing ranging from Facebook to blogs, yet 80% of users concede they have no reliable way to measure return on investment in the social arena.

How’s it working out for you?

[michaelj]

80% of users concede they have no reliable way to measure return on investment in the social arena.

I recently heard someone say that looking for a return on your social media investment is like trying to calculate a return on investment on your kids - It's about relationships, stupid!

Do you agree?