A Step-by-Step Approach to Managing Online Reviews

1. Get Top Management Buy-in

a. Must change entire mindset & culture of store

2. Motivate Sales Teams, Service Writers, Parts & Body Shop personnel


a. Salespeople work their pay plans
b. Remove all spiffs & replace with $25/review for 3.5 / 5 rating or better.


Facebook reviews count only if accompanied with photo of customer with c ...

Wow, great deal, excellent job, 5 out of 5, nice guy;)…

All complimentary comments and typical of most, but these just don’t cut it for a truly effective testimonial. Your prospects expect to see nice things coming from happy customers, so simply confirming that won't sell others on their experience at your dealership. The best testimonials are convincing because they convey a story about the ...