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    Published on 08-15-2010

    encourages you to write favorably, knowledgeably, accurately and with appropriate professionalism in social media venues about the company you work for.

    Social media is defined as a term commonly given to websites, online tools and other interactive communication technologies which allow users to interact with each other in some way – by sharing information, opinions, knowled ...

    Published on 07-29-2010

    In order to set up a Google Maps listing for your dealership your must sign into your Google Account or create a Google account.

    Once logged into your Google account, click on Maps in the upper left hand corner. In the search box type in the name of your dealership, your city, and state abbreviation, then click ‘Search Maps’. Scroll down the left hand side to find your dealerships listing. ...

    by Published on 07-18-2010

    Internet Sales Managers want to drive traffic to the dealership websites. You may have optimized your website to be indexed for Google's organic searches and every ISM uses Google to conduct research on vehicles, competitors, vendors and so on. There is much more you can do.

    Google offers a number of tools that can help you sell vehicles on the Internet. Here are three every Internet Sales Manage ...

    by Published on 06-06-2010

    A Step-by-Step Approach to Managing Online Reviews

    1. Get Top Management Buy-in

    a. Must change entire mindset & culture of store

    2. Motivate Sales Teams, Service Writers, Parts & Body Shop personnel


    a. Salespeople work their pay plans
    b. Remove all spiffs & replace with $25/review for 3.5 / 5 rating or better.


    Facebook reviews count only if accompanied with photo of customer with c ...

    Published on 06-05-2010

    Dealer Internet Ups took the liberty to share David Johnson's Persuasive Concepts blog where he posted the following

    Social Media Policy for Dealers

    For the purposes of this policy, social media is defined as a term commonly given to websites, online tools and other interactive communication technologies which allow users to interact with each other in some way – by sharing information, opi ...

    by Published on 05-02-2010

    An article from a business journal highlighted a company’s reservations on the subject of new technology that many businesses were overwhelmed with. The solution was to restrict employees’ use because of the fear of marketable secrets being exposed; inside information shared, and workers simply wasting their time. Company executives resolved the dilemma by locating a single station in the middle o ...

    by Published on 03-06-2010

    Wow, great deal, excellent job, 5 out of 5, nice guy;)…

    All complimentary comments and typical of most, but these just don’t cut it for a truly effective testimonial. Your prospects expect to see nice things coming from happy customers, so simply confirming that won't sell others on their experience at your dealership. The best testimonials are convincing because they convey a story about the ...