Follow online references to your dealership and have a plan in place to deal with negative feedback.
When shopping for a new car, Internet shoppers used to visit 5 dealers – now it’s 1.5 dealers Shoppers indicate that they are more likely to visit...
I've posted elsewhere in this forum about the best use of your time as an Internet Sales Manager and what I feel the need to focus on - selling cars....
Online Reputation Management requires a complete culture and mindset change at the dealership. It can be time and resource consuming, but the results...
The best testimonials are convincing because they convey a story about the customer's experience -- a story your prospect can relate to. The best...
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