by
on 02-07-2010 at 05:51 AM
Internet Sales Managers struggle to justify investments of time and money in social media as measuring ROI on email inquiries and third party lead providers becomes second nature. Third party options multiply and flourish and some dealerships are farming out social media relieving the ISM of yet another task. Subcontracting it out is just money, but do social media gurus justify the investment or are dealers jumping aboard simply because everyone else is doing it?
Exact Target,
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