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Google Alerts offers notification of automated searches of your dealership name and other keywords including News, Web, Blogs, and more. You're notified by email when your keywords show up in searches, but don’t think of this as reputation management on autopilot. While automated tools notify you when your dealer name shows up, bear in mind that's when the work begins.

If you can't, or won't dedicate the time necessary to do the work to follow up you can pay someone to do the work ...

Tags: dealer reputation

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Reputation Management

You need to know what people are saying about your dealership and your brand. Twitter is particularly important because as a public forum a lot of damage can be done quickly. If someone is unhappy with you and tweeting about your dealership you need to act fast in acknowledging the problem and offering a resolution. An easy way to do this is by checking the following:

Twitter Monitoring Tools

• Monitter - search tweets related to keywords
• TweetBeep - get an email when

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Updated 08-21-2010 at 06:48 AM by ISM

Tags: twitter montitoring

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Social Media , Twitter

Wow, great deal, excellent job, 5 out of 5, nice guy…

All complimentary comments and typical of most, but these just don’t cut it for a truly effective testimonial. Your prospects expect to see nice things coming from happy customers, so simply confirming that won't sell others on their experience at your dealership. The best testimonials are convincing because they convey a story about the customer's experience -- a story your prospect can relate to. The best testimonial reads: ...

Tags: testimonials

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Reputation Management

Think back to how you approached the first website for your dealership. It’s likely you’ll approach Facebook and other social media outlets in the same way and years from now you’ll end up with similar results. Some dealerships went along kicking and screaming to their very first website 10 or more years ago. Now Facebook is the prevailing force for dealers in every market as dealer websites were then.

Facebook is a social utility that connects you with the people around you. Your ...

Creating your Twitter account is quick and easy. Twitter is a website where you can leave messages up to 140 characters long and can be very useful in keeping your followers up to date on news and events at your dealership.

A Tweeter (Twitter user) leaves Tweets (messages) on Twitter. While your Tweets are limited to 140 characters and even spaces count in the total, when used in combination with other social media it can be very effective. Tweets can drive visitors to your Facebook ...