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MIT examined 3 years of data across six companies that generate and response to web leads, from over fifteen thousand leads and over one hundred thousand call attempts. The study was designed to identify how much time before leads go cold and what day of week, time of day and time from creation to call back a web-generated lead for optimal contact and qualification rates. This study did not address close ratios

Highlights:

• Wednesdays and Thursdays are the best days to call to make

...

Tags: dealer lead response time

Categories

Lead Management

Internet Sales Manager & Internet Sales Representative Pay Plans

One of the most common mistakes when it comes to incentives is a focus only and specifically on money as a way to motivate people to perform. It takes far more than a well-thought out pay plan to motivate people to perform and keep turnover to a minimum. A good work environment and customized non-monetary benefits may be even more effective than pay in employee satisfaction and performance. For example, a flexible ...

Tags: ism & isr pay plans

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Pay & Compensation

The two major motivational objects are:

1. Reward - something of material value and
2. Recognition - public expression of excellence and achievement

Although most reward systems are based upon material reward, the most motivating of all gratuities is public recognition.

The primary reason for any reward is to increase the quantity or quality of performance of employees to the benefit of the dealer. The reward is usually mutually beneficial to both employer and employee, and therefore effective ...

Tags: sales motivation

Categories

Pay & Compensation

A Step-by-Step Approach to Managing Online Reviews

1. Get Top Management Buy-in

a. Must change entire mindset & culture of store

2. Motivate Sales Teams, Service Writers, Parts & Body Shop personnel

a. Salespeople work their pay plans
b. Remove all spiffs & replace with $25/review for 3.5 / 5 rating or better.

Facebook reviews count only if accompanied with photo of customer with car

c. Must have 5 or more reviews per month
d. Pay out weekly in

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Updated 05-15-2010 at 02:54 PM by Erica

Tags: reputation management

Categories

Reputation Management

An article from a business journal highlighted a company’s reservations on the subject of new technology that many businesses were overwhelmed with. The solution was to restrict employees’ use because of the fear of marketable secrets being exposed; inside information shared, and workers simply wasting their time. Company executives resolved the dilemma by locating a single station in the middle of the workplace so that everyone could keep a watchful eye on those while they used it. That article ...

Tags: blocking social media

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Social Media