View RSS Feed

Most Popular Blogs

  1. Chuck Evans's Avatar

    Another Sip of Social Media Kool-Aid Please?

    by
    Chuck Evans
    on 02-07-2010 at 05:51 AM
    Internet Sales Managers struggle to justify investments of time and money in social media as measuring ROI on email inquiries and third party lead providers becomes second nature. Third party options multiply and flourish and some dealerships are farming out social media relieving the ISM of yet another task. Subcontracting it out is “just money,” but do social media gurus justify the investment or are dealers jumping aboard simply because everyone else is doing it?

    Exact Target, ...
    Categories
    Social Media
    Comments 2 Comments
    Read MoreRead More
  2. Chuck Evans's Avatar

    Dealers Block Social Media

    by
    Chuck Evans
    on 05-02-2010 at 12:25 PM
    An article from a business journal highlighted a company’s reservations on the subject of new technology that many businesses were overwhelmed with. The solution was to restrict employees’ use because of the fear of marketable secrets being exposed; inside information shared, and workers simply wasting their time. Company executives resolved the dilemma by locating a single station in the middle of the workplace so that everyone could keep a watchful eye on those while they used it. That article ...
    Categories
    Social Media
    Comments 0 Comments
    Read MoreRead More
  3. Erica's Avatar

    Dealer Reputation Management

    by
    Erica
    on 05-15-2010 at 12:33 PM
    A Step-by-Step Approach to Managing Online Reviews

    1. Get Top Management Buy-in
    a. Must change entire mindset & culture of store
    2. Motivate Sales Teams, Service Writers, Parts & Body Shop personnel
    a. Salespeople work their pay plans
    b. Remove all spiffs & replace with $25/review for 3.5 / 5 rating or better.
    Facebook reviews count only if accompanied with photo of customer with car
    c. Must have 5 or more reviews per month
    d. Pay out weekly in
    ...

    Updated 05-15-2010 at 02:54 PM by Erica

    Categories
    Reputation Management
    Comments 0 Comments
    Read MoreRead More
  4. Jason Lentini's Avatar

    Internet Sales Manager Pay Plans

    by
    Jason Lentini
    on 07-30-2010 at 08:14 AM
    Internet Sales Manager & Internet Sales Representative Pay Plans

    One of the most common mistakes when it comes to incentives is a focus only and specifically on money as a way to motivate people to perform. It takes far more than a well-thought out pay plan to motivate people to perform and keep turnover to a minimum. A good work environment and customized non-monetary benefits may be even more effective than pay in employee satisfaction and performance. For example, a flexible ...
    Categories
    Pay & Compensation
    Comments 0 Comments
    Read MoreRead More
  5. William Becker's Avatar

    Odds of Contacting a Lead Decrease More Than 10 Times in the First Hour

    by
    William Becker
    on 07-31-2010 at 02:17 PM
    MIT examined 3 years of data across six companies that generate and response to web leads, from over fifteen thousand leads and over one hundred thousand call attempts. The study was designed to identify how much time before leads go cold and what day of week, time of day and time from creation to call back a web-generated lead for optimal contact and qualification rates. This study did not address close ratios

    Highlights:
    • Wednesdays and Thursdays are the best days to call to make
    ...
    Categories
    Lead Management
    Comments 0 Comments
    Read MoreRead More