Social Media

Creating your Twitter account is quick and easy. Twitter is a website where you can leave messages up to 140 characters long and can be very useful in keeping your followers up to date on news and events at your dealership.

A Tweeter (Twitter user) leaves Tweets (messages) on Twitter. While your Tweets are limited to 140 characters and even spaces count in the total, when used in combination with other social media it can be very effective. Tweets can drive visitors to your Facebook ...

Internet Sales Managers struggle to justify investments of time and money in social media as measuring ROI on email inquiries and third party lead providers becomes second nature. Third party options multiply and flourish and some dealerships are farming out social media relieving the ISM of yet another task. Subcontracting it out is “just money,” but do social media gurus justify the investment or are dealers jumping aboard simply because everyone else is doing it?

Exact Target, ...

Tags: social media roi, social media vendors

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Social Media