Erica

A Step-by-Step Approach to Managing Online Reviews

1. Get Top Management Buy-in

a. Must change entire mindset & culture of store

2. Motivate Sales Teams, Service Writers, Parts & Body Shop personnel

a. Salespeople work their pay plans
b. Remove all spiffs & replace with $25/review for 3.5 / 5 rating or better.

Facebook reviews count only if accompanied with photo of customer with car

c. Must have 5 or more reviews per month
d. Pay out weekly in

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Updated 05-15-2010 at 02:54 PM by Erica

Tags: reputation management

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Reputation Management

Wow, great deal, excellent job, 5 out of 5, nice guy…

All complimentary comments and typical of most, but these just don’t cut it for a truly effective testimonial. Your prospects expect to see nice things coming from happy customers, so simply confirming that won't sell others on their experience at your dealership. The best testimonials are convincing because they convey a story about the customer's experience -- a story your prospect can relate to. The best testimonial reads: ...

Tags: testimonials

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Reputation Management

Think back to how you approached the first website for your dealership. It’s likely you’ll approach Facebook and other social media outlets in the same way and years from now you’ll end up with similar results. Some dealerships went along kicking and screaming to their very first website 10 or more years ago. Now Facebook is the prevailing force for dealers in every market as dealer websites were then.

Facebook is a social utility that connects you with the people around you. Your ...

Tip #1: Create an Engaging Page

• Dealership Events
• Videos
• Discussions
• Photos of new customers
• Blog Articles

Tip #2: Leverage the Viral Nature of Facebook – News Feed

• News Feed shows updates on activity
• First thing you see when you log in
• Your updates show on your profile “Wall”
• Allow users to engage with you – each activity is shared with their network

Tip #3: Draw on Your Network

• Email your mailing list

...

Tags: tips for facebook pages

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Social Media , Facebook

Facebook reached the number one most visited site in the US pushing past Google last Christmas Eve and New Years day. The comparison measures Facebook’s overall traffic to only one aspect of Google, Google web search.

Why Should an Internet Sales Manager Care About Facebook?

• Over 120 million active users
• Adding 250,000 new users each day since Jan 07
• Most trafficked social media site
• Top Social Search Engine
• More than 55,000 networks

...

Tags: dealership facebook page, internet sales manager

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Social Media , Facebook