Erica
03-06-2010, 04:00 PM
The best testimonials are convincing because they convey a story about the customer's experience -- a story your prospect can relate to. The best testimonial reads:
I was like you, I needed what you now need,
and thanks to this dealership I found it.
When a customer explains what he was looking for, why he chose your dealership, why his experience was positive compared to others, and why he feels good about it, the tribute is much more likely to persuade others to make the same decision. Read More... (http://www.dealerinternetups.com/entry.php?7-Truly-Effective-Testimonials)
I was like you, I needed what you now need,
and thanks to this dealership I found it.
When a customer explains what he was looking for, why he chose your dealership, why his experience was positive compared to others, and why he feels good about it, the tribute is much more likely to persuade others to make the same decision. Read More... (http://www.dealerinternetups.com/entry.php?7-Truly-Effective-Testimonials)