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    by Published on 03-06-2010

    Wow, great deal, excellent job, 5 out of 5, nice guy;)…

    All complimentary comments and typical of most, but these just don’t cut it for a truly effective testimonial. Your prospects expect to see nice things coming from happy customers, so simply confirming that won't sell others on their experience at your dealership. The best testimonials are convincing because they convey a story about the ...

    by Published on 02-13-2010

    Internet Sales Managers struggle to justify investments of time and money in social media as measuring ROI on email inquiries and third party lead providers becomes second nature. Third party options multiply and flourish and some dealerships are farming out social media relieving the ISM of yet another task. Subcontracting it out is “just money,” but do social media gurus justify the investment o ...

    Published on 02-06-2010

    Facebook reached the number one most visited site in the US pushing past Google last Christmas Eve and New Years day. The comparison measures Facebook’s overall traffic to only one aspect of Google, Google web search.

    Why Should an Internet Sales Manager Care About Facebook?

    • Over 120 million active users
    • Adding 250,000 new users each day since Jan 07
    • Most trafficked social media s ...

    Published on 02-28-2010

    Original post by jhmcars commenting on Why have Dealer Facebook Page? ... ...

    Published on 02-28-2010
    Categories:
    1. Twitter

    Creating your Twitter account is quick and easy. Twitter is a website where you can leave messages up to 140 characters long and can be very useful in keeping your followers up to date on news and events at your dealership.

    A Tweeter (Twitter user) leaves Tweets (messages) on Twitter. While your Tweets are limited to 140 characters and even spaces count in the total, when used in combination wit ...

    Published on 02-06-2010

    Tip #1: Create an Engaging Page


    • Dealership Events
    • Videos
    • Discussions
    • Photos of new customers
    • Blog Articles
    Tip #2: Leverage the Viral Nature of Facebook – News Feed


    • News Feed shows updates on activity
    • First thing you see when you log in
    • Your updates show on your profile “Wall”
    • Allow users to engage with you – each activity is shared with their netwo ...